Rachel Berkowitz spearheads Marketing & Communications for Hoffmann Family of Companies (HF Companies), collaborating closely with HF Companies’ Operating Partners and their marketing and PR teams. In her role, Rachel drives integrated marketing, communications, and PR campaigns that amplify the company and its businesses while supporting the strategic objectives of portfolio companies.
Prior to joining HF Companies, Rachel gained extensive experience in the financial services industry as the primary relationship manager for Baird Capital, the Global Private Equity and Venture Capital arm of Baird. Her career also includes a tenure at a leading PR agency, where she worked with a diverse range of corporations, non-profits, restaurants, and individuals, with a particular focus on the restaurant and hospitality sectors. This experience helped her build a well-rounded background in external media relations and gain deep expertise in corporate and employee-centered communications, including serving a Fortune 500 Wisconsin-based multinational personal care corporation.
Based in Chicago, Rachel is a deeply committed community leader, serving as the President of the Associate Board for VOCEL, a non-profit dedicated to early childhood education. She graduated cum laude from Marquette University with a bachelor’s degree in Public Relations, Advertising, and Film Studies.