Rachel Berkowitz leads Marketing, Communications and PR for Hoffmann Family of Companies (HF Companies) and its portfolio of more than 200 brands across eight industry verticals — Agriculture, Aviation & Transportation, Financial & Professional Services, Hospitality & Entertainment, Manufacturing, Marine, Media & Marketing, and Real Estate. Reporting to the CEO, she sets marketing and communications strategy for the parent company while also serving as a resource to portfolio companies, partnering with Operating Partners and, where they exist, in-house marketing and PR teams to strengthen each brand’s presence in its market. Her team develops integrated campaigns that build HF Companies’ reputation while advancing the business goals of individual companies, manages media relations and press outreach across the portfolio, and leads issues management, stepping in to protect brand and company reputation when sensitive situations arise.

Prior to joining HF Companies, Rachel worked at a renowned global financial services firm, where she was a member of the Public Relations and Institutional Marketing teams. She also served as the primary relationship manager for the firm’s Global Private Equity and Venture Capital arm. Her career also includes a tenure at a leading PR agency, where she worked with a diverse range of corporations, non-profits, restaurants, and individuals, with a particular focus on the restaurant and hospitality sectors. This experience helped her build a well-rounded background in external media relations and gain deep expertise in corporate and employee-centered communications, including serving a Fortune 500 Wisconsin-based multinational personal care corporation.

Based in Chicago, Rachel is a deeply committed community leader who serves on the Board of Directors for VOCEL, a non-profit dedicated to early childhood education. She graduated with honors from Marquette University with a bachelor’s degree in Public Relations, Advertising, and Film Studies.