Renowned Midwest Grower Set to Join Expanding Portfolio of Agricultural Investments

ST. LOUIS (April 3, 2025) – Hoffmann Family of Companies ("HF Companies"), a family-owned private equity firm based in the United States, is pleased to announce it has entered into a definitive letter of intent to purchase N.G. Heimos Greenhouses (“Heimos”), one of the nation’s largest poinsettia growers and preeminent greenhouses. The planned closing is set for June 2025. 

David Hoffmann, Founder and Chairman of HF Companies, stated: “We are pleased to announce that Bernie [Heimos] will remain as Chief Executive Officer. All Heimos employees and family members will remain with the company, ensuring the continuity of their strong and effective leadership. Their invaluable expertise will significantly benefit our vertically integrated agricultural businesses nationwide.” 

“We are thrilled to join this outstanding family of companies,” said Bernie Heimos, President of Heimos. “As a family business, our values and mission are deeply rooted in our heritage. This partnership offers a unique opportunity to align with another family that shares our dedication to excellence, integrity, and community. Together, we will continue to deliver exceptional products and services while nurturing a culture that prioritizes our employees and customers.” 

Over the past 70+ years, Heimos has experienced incredible growth. Founded in 1952 with a focus on geraniums and poinsettias, the company expanded to meet increasing demands, adding spring annuals and perennials in 1976 and constructing a modern greenhouse in Millstadt, Illinois, in 1983. By 1998, the greenhouse space surpassed 1.5 million square feet, and today, the company boasts one of the largest greenhouse configurations in America, spanning over 400 acres and two states (Missouri and Illinois).  

Since 2011, Heimos has been consistently recognized on Greenhouse Grower's esteemed 'Top 100 Growers' list, exemplifying innovation and excellence in horticulture. The company offers an extensive selection of plants through its retail locations and online sales channels. Year-round, customers can find florist-quality options, along with annuals, perennials, hanging baskets, and seasonal favorites like mums and poinsettias. Heimos is also renowned for their annual Poinsettia Trial Open House, the largest in North America, featuring over 200 varieties. 

This news follows HF Companies' recent acquisition of Bay Area Herbs & Specialties in San Francisco, contributing to Hoffmann's diverse portfolio, which spans over 5,000 acres and includes herbs, wine, fresh plants, flowers, golf products, and dairy products. 

Geoff Hoffmann, Co-CEO of HF Companies, commented: “Investing in agricultural ventures not only supports local farmers but also spurs economic growth and job creation within the community. We are delighted about this agreement with Heimos and look forward to our next chapter of growth together.” 

Greg Hoffmann, Co-CEO alongside Geoff, added: “HF Companies has a significant presence in the Greater St. Louis area, and Heimos is a true gem in our backyard, spanning both Missouri and Illinois. We are proud to invest in family-owned businesses, and Heimos aligns perfectly with our values.” 

For more recent news about Hoffmann Family of Companies, visit www.hfcompanies.com.   

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About Hoffmann Family of Companies

Hoffmann Family of Companies is a multi-vertical, family-owned private equity firm consisting of over 120 global brands and employs 16,000 employees with businesses located in 30 countries and 400 locations around the world. Hoffmann Family of Companies’ verticals include Agriculture, Aviation & Transportation, Financial & Professional Services, Hospitality & Entertainment, Manufacturing, Marine, Media & Marketing and Real Estate. For more information, visit HFCompanies.com.

About Hoffmann Family of Companies – Agricultural Vertical:

This rapidly growing area of investment for HF Companies produces herbs, wine, fresh plants, flowers, golf products, dairy products. The family’s holdings represent over 5,000 acres of land, including:

• Florida:
  • American Farms
  • Kaleidoscope Floral
  • Old Collier Golf Club
  • Old Corkscrew Golf Club
  • Topiary Creations
• Illinois
  • N.G. Heimos Greenhouses
  • World Wide Farms
• Mexico
  • World Wide Farms
• Missouri:
  • Augusta Winery
  • Balducci Vineyards
  • Ferguson Valley Nurseries
  • Hoffmann Hillerman Nursery
  • Knoernschild Vineyards
  • Montelle Vineyards
  • Mount Pleasant Estates
  • N.G. Heimos Greenhouses
  • Town & Country Nursery
• California:
  • Bay Area Herbs & Specialties

For More Information:
Rachel Berkowitz | [email protected]