Hoffmann Family of Companies Expands National Footprint with Acquisition of Sonoma / Napa-Based Pure Luxury Transportation

April 30, 2024

Sonoma County, CA (April 30, 2024)—The Hoffmann Family of Companies (HF Companies) has successfully acquired Pure Luxury Transportation, a premier luxury transportation provider in Sonoma County, California. This strategic move further solidifies HF Companies’ position as a dominant player in the transportation industry.

Expanding the HF Companies Transportation Portfolio with an Award-Winning Partner “Committed to Perfection”

Pure Luxury is renowned for its impeccable service and commitment to excellence and has been serving discerning clients in the Napa, Sonoma, San Francisco, and Northern Bay Area regions since 1991. With a fleet of over 90 vehicles, including sedans, SUVs, sprinter vans, mini-buses, and motor coaches, Pure Luxury has consistently delivered unparalleled experiences to its clientele.

In addition to Pure Luxury’s core business, in 2023, Pure Luxury Transportation was named one of the 10 best wine tour companies in the United States by USA Today’s 10Best readers. The company was also named to The Press Democrat’s Best Of Sonoma County 2023 Readers’ Choice Awards in the Limo/Transportation category.

"Joining forces with the Hoffmann Family of Companies represents an exciting chapter for Pure Luxury,” said Jennifer Buffo, CEO, Pure Luxury Transportation. “We look forward to leveraging their expertise and resources to enhance our offerings and elevate the luxury transportation experience for our valued clients."

About Hoffmann Family of Companies

The Hoffmann Family of Companies (HF Companies) is a multi-vertical, family-owned private equity firm consisting of over 100 national brands, and employs 9,000 global employees with businesses located in 30 countries and 250 locations around the world. The HF Companies’ verticals include Aviation, Agriculture, Financial Services, Hospitality, Business & Professional Services, Industrial, Manufacturing, Marine, Media & Marketing, Real Estate and Transportation.

About Pure Luxury Transportation:

Pure Luxury Transportation has been a trusted name in luxury ground transportation since 1991. With a focus on wine tours, corporate travel, weddings, and special events, Pure Luxury has consistently delivered exceptional service to its clients, earning accolades and recognition within the industry. Learn more at

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