Expanding the HF Companies Transportation Portfolio with an Award-Winning Partner “Committed to Perfection”

Pure Luxury is renowned for its impeccable service and commitment to excellence and has been serving discerning clients in the Napa, Sonoma, San Francisco, and Northern Bay Area regions since 1991. With a fleet of over 90 vehicles, including sedans, SUVs, sprinter vans, mini-buses, and motor coaches, Pure Luxury has consistently delivered unparalleled experiences to its clientele.

"We are thrilled to welcome Pure Luxury Transportation into the Hoffmann family," said Tamir Rankow, Director, Hoffmann Family of Companies. "Their reputation for excellence aligns perfectly with our commitment to delivering exceptional service across all our business ventures. As one of the original owners of Pure Luxury, we are very excited about this joint venture with Jennifer Buffo and her team”.

In addition to Pure Luxury’s core business, in 2023, Pure Luxury Transportation was named one of the 10 best wine tour companies in the United States by USA Today’s 10Best readers. The company was also named to The Press Democrat’s Best Of Sonoma County 2023 Readers’ Choice Awards in the Limo/Transportation category.

"Joining forces with the Hoffmann Family of Companies represents an exciting chapter for Pure Luxury,” said Jennifer Buffo, CEO, Pure Luxury Transportation. “We look forward to leveraging their expertise and resources to enhance our offerings and elevate the luxury transportation experience for our valued clients."

About Hoffmann Family of Companies

The Hoffmann Family of Companies (HF Companies) is a multi-vertical, family-owned private equity firm consisting of over 100 national brands, and employs 9,000 global employees with businesses located in 30 countries and 250 locations around the world. The HF Companies’ verticals include Aviation, Agriculture, Financial Services, Hospitality, Business & Professional Services, Industrial, Manufacturing, Marine, Media & Marketing, Real Estate and Transportation.

About Pure Luxury Transportation:

Pure Luxury Transportation has been a trusted name in luxury ground transportation since 1991. With a focus on wine tours, corporate travel, weddings, and special events, Pure Luxury has consistently delivered exceptional service to its clients, earning accolades and recognition within the industry. Learn more at pureluxury.com.

Media Contact
Jessica Carruth
Director, Communications & PR
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