An inside look at Hoffmann’s new Fifth Avenue boutique, her signature personal style, and the untold story of her and David—revealed as never before in Naples’ beloved lifestyle magazine.
NAPLES (Feb. 4, 2026) - In an in‑depth feature with Gulfshore Life, Jerri Hoffmann’s lifelong passion for fashion and design comes into vivid focus through The Augusta Clothing Company. Rooted in her Missouri upbringing and shaped by her distinctive, discerning eye, The Augusta Clothing Company reflects Jerri’s personal taste, heritage, and the enduring legacy she continues to build.
The piece traces her journey from decades as a behind‑the‑scenes force within Hoffmann Family of Companies to the upcoming opening of the second location of The Augusta Clothing Co. later this year. Throughout, the feature highlights Jerri’s creative evolution and the vision guiding her expanding brand.
Her husband, David Hoffmann, Chairman of Hoffmann Family of Companies, describes Jerri as the grounding counterbalance to his forward drive—the person who softened his edges and humanized complex deals:
“People got comfortable with us as a business and as a family, and me as an executive because of her,” he says. He insists the company wouldn’t have become what it is without her. She insists she was peripheral, a fly on the wall. “Dave was the one out there taking risks every day,” she reasons.