Story Highlights Expansion Plans, How New Leadership Sparked a Rapid Rebound
CHICAGO (May 29, 2025) – Geoff Hoffmann, Co-CEO of HF Companies, and Adam Kraber, President & CEO of Oberweis Dairy, recently spoke with Crain's Chicago Business to reflect on their first year of partnership following the company’s 2024 acquisition.
During the conversation, the two leaders outlined ambitious plans to expand, with 15 to 17 new store openings expected over the next two years, bringing the total to 54 locations. The growth strategy centers on Chicago, St. Louis, and Southwest Florida, tapping into strong brand recognition among Midwest transplants in those areas.
Crain’s also highlighted a $15 million investment in store upgrades and a $6 million enhancement to Oberweis’ North Aurora production facility. These efforts aim to strengthen operations, elevate the customer experience, and maximize brand loyalty in key markets.
"Joining the Hoffmann Family of Companies has allowed us to return to the core values that make Oberweis special: quality, joy, and integrity," said Kraber.
Hoffmann echoed the sentiment, adding, "We’re far from finished with our investment and repositioning, but we couldn’t be more excited about the progress we’ve made."
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About Hoffmann Family of Companies:
Hoffmann Family of Companies is a multi-vertical, family-owned private equity firm consisting of over 120 global brands and employs 16,000 employees with businesses located in 30 countries and 400 locations around the world. Hoffmann Family of Companies’ verticals include Agriculture, Aviation & Transportation, Financial & Professional Services, Hospitality & Entertainment, Manufacturing, Marine, Media & Marketing and Real Estate. For more information, visit HFCompanies.com.
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