Soft opening set for Friday, March 20, followed by a grand opening on Saturday, March 21.
NAPLES (March 18, 2026) – The Augusta Clothing Company today announced the official opening plan for its new Naples boutique, soon welcoming customers at 601 Fifth Avenue South, in the heart of Naples’ premier shopping district.
The store will host a soft opening on Friday, March 20, followed by a grand opening on Saturday, March 21. During the soft opening on Friday, store hours will be 11:00 a.m.–5:00 p.m. For the grand opening on Saturday, hours will be 10:30 a.m.–9:00 p.m. On Sunday, the store will be open from 12:00 p.m.–6:00 p.m.
Founded and curated by Naples resident Jerri Hoffmann, The Augusta Clothing Company offers a thoughtfully edited selection of high-quality clothing and accessories that reflect timeless style and exceptional craftsmanship. Each piece is hand-selected to balance elevated elegance with everyday wearability.
Originally established in April 2022 in Historic Augusta, Missouri—located within America’s first designated Viticultural Area—the boutique quickly became a favorite destination for discerning shoppers. Housed in the iconic 150-year-old Augusta Wine Hall, the original location is known for its blend of heritage charm and modern sophistication. The expansion into Naples marks a new chapter for the brand, bringing Augusta’s signature style to one of Florida’s most vibrant retail corridors.
“The growth of The Augusta Clothing Company has been an incredibly fun and rewarding experience, and expanding into Naples felt like a natural next step,” said Jerri Hoffmann, Founder. “We’re excited to share our collections with this community and to bring a bit of Augusta’s charm to Fifth Avenue South.”
She added, “Our goal is to help clients build a wardrobe that feels elevated yet attainable…pieces that move effortlessly with them wherever life takes them. There truly is something for everyone here.”
The Naples boutique will be led by Andrea Pereira, who brings extensive luxury retail experience to the role. Pereira previously served as Assistant Store Director for Gucci’s Naples location and held a similar position with Hermès. Her professional background, combined with academic training in management, merchandising, and fashion design, positions her to guide the brand’s newest location.
“I’m honored to join Jerri in this exciting expansion,” said Pereira. “We’re focused on creating an elevated yet welcoming experience—one where every guest feels confident, inspired, and celebrated.”
The new store opening follows Hoffmann Family of Companies’ additional recent acquisitions along Fifth Avenue South, reinforcing its commitment to cultivating distinctive boutique retail experiences that enhance the character of the community. Other recent announcements in Southwest Florida include the redevelopment of Old Corkscrew into Pandion Club, as well as last fall’s acquisition of Pure Florida. Jerri and her husband, businessman David Hoffmann, are also being inducted into Junior Achievement’s Business Hall of Fame at the end of the month.
To explore The Augusta Clothing Company’s collections, visit the online store or stop by the Naples location during store hours.
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About Hoffmann Family of Companies:
Hoffmann Family of Companies is a multi-vertical, family-owned private equity firm consisting of over 125 global brands and employs more than 26,000 employees with businesses located in 30 countries and 400 locations around the world. Hoffmann Family of Companies’ verticals include Agriculture, Aviation & Transportation, Financial & Professional Services, Hospitality & Entertainment, Manufacturing, Marine, Media & Marketing and Real Estate. For more information, visit HFCompanies.com.
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